PLUS Reports Strong Turnaround in Q2/2025 with Rising Profit, Driven by U.S. Market Demand Continues Growth Trajectory in 2H2025 as Co-Brand Products Prepare for Walmart Launch

Royal Plus Public Company Limited (PLUS) delivered a strong return to profitability in Q2/2025, recording total revenue of 473 million baht and a net profit of 17 million baht. The performance was driven by a surge in U.S. sales during the high season, increased market expansion in Canada, and continuous orders through mainstream retail channels, including in Canada. PLUS views the reduction of U.S. import tariffs on Thai agricultural products—from 36% to 19%—as positive market news, and confirms that the Company has proactively assessed related risks and prepared mitigation strategies in advance, ensuring smooth operational adaptation.
Mr. Phonsaeng Saebe, Managing Director of Royal Plus Public Company Limited, a manufacturer and exporter of coconut and fruit beverages to more than 111 countries worldwide, stated that PLUS achieved a strong return to profitability in Q2/2025, supported by elevated purchase orders from the United States during its high season and continued growth potential in new export markets, particularly in Canada.
PLUS’s flagship product, “100% Coconut Water in PET Bottles,” recorded outstanding growth both year-over-year (YoY) and quarter-over-quarter (QoQ), reinforced by sustained demand from its COCO ROYAL brand and recurring orders from mainstream distribution channels.
Regarding the outlook for the second half of 2025, Mr. Phonsaeng said he expects the company to sustain its growth momentum. Strong demand from key markets is anticipated to support a bright performance in Q3, potentially reaching a new quarterly high. This expectation is based on purchase orders already secured, combined with peak export seasonality and full production capacity throughout the quarter.
Looking ahead to the second half of 2025, Mr. Phonsaeng expects PLUS to sustain solid growth momentum. Strong demand from key markets is anticipated to support a robust performance in Q3, with the potential to reach a new quarterly high. This outlook is underpinned by secured purchase orders, peak export seasonality, and the full utilization of production capacity throughout the quarter.
PLUS is also actively strengthening its footprint in the U.S. market through the launch of Co-Brand products in partnership with a local collaborator. Exports have already begun, and the products are set to be distributed in Walmart stores nationwide. The Company expects this to provide positive sales momentum starting in Q3.
Meanwhile, the China market continues to expand with new customers and repeat orders from major clients. Europe is also showing signs of recovery due to warmer weather, which boosts beverage consumption, alongside new product introductions and the expansion of 100% coconut water under the COCO ROYAL brand.
In terms of growth strategy, the company is accelerating its global market expansion, securing deals with several new customers and continuously participating in international trade exhibitions such as Fine Food Australia and Anuga Germany. This approach broadens business opportunities, diversifies geographical risk, and reinforces the company’s capability to rapidly develop products that meet global market needs.
Another positive factor for the second half is the declining price of coconuts, PLUS’s main raw material, which supports cost management and enhances profit margins. Additionally, the reduction of U.S. import tariffs on Thai products—from 36% to 19%—is expected to boost pricing competitiveness and consumer purchasing power. PLUS had already anticipated and prepared for this change, ensuring smooth adaptation.
“We are confident that the positive momentum will continue through the second half of the year. With focused market expansion strategies and our agility in navigating changing conditions, PLUS is well positioned for sustainable global growth,” Mr. Phonsaeng concluded.