PLUS Accelerates Global Expansion After Major Investments Preparing for Full-Scale Growth in 2026

Royal Plus Public Company Limited or PLUS, a leading Thai producer and exporter of coconut water and fruit beverages, is driving a proactive global strategy through the expansion of core markets and entry into new markets worldwide. With its PET bottle production line investment now complete, PLUS is poised to operate at full capacity in 2026 to support rising demand across all regions—particularly in the Americas, Oceania, and Europe. The Company continues to reinforce end-to-end strength across its beverage production value chain, from upstream sourcing to downstream distribution, while gearing up for the global launch of premium health-oriented beverages next year.
Mr. Phonsaeng Saebe, Managing Director of Royal Plus Public Company Limited, stated: “2026 will be another full-scale year for PLUS across production, marketing, and the launch of premium health-oriented beverage products, serving as key drivers to expand our revenue base and create long-term shareholder value.”
“Overall, America continues to be a high-potential market and a key growth driver for the Company. Our PET-bottled Co-Brand 100% coconut water has received excellent responses, demonstrating strong consumer acceptance. The product is currently available in more than 600 Walmart stores and has begun generating repeat orders, reflecting significant opportunities for Thai brands in the U.S. market. We remain confident in sustained growth momentum and the long-term potential for Thai beverage innovations in America.”
In Oceania, the outlook remains positive as the popularity of coconut beverages continues to grow. PLUS has secured major clients that help drive sales during the low season in other regions, supporting a balanced and resilient revenue stream throughout the year. This market serves as a strategically important region for portfolio diversification, risk mitigation, and strengthened business stability.
In Europe, PLUS continues to capture emerging opportunities driven by a clear rise in health-conscious consumption, particularly for natural products. The Company’s Hero Products—including 100% coconut water and coconut milk have already marked their entry into the United Kingdom (UK), a high-potential market expected to become a key growth engine for PLUS in the near future.
The Company is also scaling its presence in new markets across multiple regions through active participation in international trade exhibitions and government-led business matching initiatives with the Department of International Trade Promotion (DITP). These efforts have received excellent responses from global partners and enabled PLUS to secure new clients in Latin America and Africa, further diversifying its export footprint and unlocking long-term growth opportunities.
PLUS continues to innovate and broaden its product packaging formats to meet evolving global consumer preferences, spanning size variations, design, and consumption occasions. The Company is preparing for new product launches in 2026 to expand its premium health-oriented beverage portfolio and reinforce global market competitiveness. With major investments in machinery and production systems now complete, PLUS is fully prepared to commence operations at full production capacity from the beginning of 2026—positioning the Company to support global demand, enhance production efficiency, optimize unit costs, and drive margin expansion through strengthened long-term profitability.
Beyond global market advancement, PLUS remains committed to reinforcing its supply chain resilience through strategic sourcing of premium raw materials from Thai farmers, paired with high-efficiency production technologies. The Company also continues to scale its role as an Original Design Manufacturer (ODM), serving partners worldwide to build stable and recurring revenue streams while driving sustainable long-term growth, strengthening Thailand’s beverage industry on the global stage.
“We are confident that PLUS’s momentum will regain strong acceleration in 2026, driven by global market expansion, strategic new product launches, and our regional marketing campaigns to build brand awareness in each region, alongside the full utilization of our production capacity. These will serve as key drivers for sustained growth and long-term shareholder value,” concluded Mr. Phonsaeng Saebe.
For Q3/2025, PLUS reported sales of 320.4 MB, impacted by seasonal demand and the ongoing optimization of production cost structures. Despite these factors, the Company continues to demonstrate strong underlying structural growth and is accelerating its global expansion initiatives, reinforcing its long-term growth trajectory and laying a resilient foundation for sustainable scale-up in 2026.