“Royal Plus Public Company Limited (PLUS)” demonstrates strong operational capabilities and a robust business model amid tensions in the Middle East region. The Company revealed that orders in the first quarter show an upward trend in both QoQ and YoY terms, while reaffirming that the unrest has not affected the overall business outlook.

Mr. Phonsaeng Saebe, Managing Director of Royal Plus Public Company Limited (PLUS), stated that the Company’s overall business operations remain strong and continue to progress according to plan despite tensions in the Middle East region. The situation has not affected demand for the Company’s products, as PLUS’s core products are consumer beverages that fall under the Real Demand category. Consumers continue to have consistent demand for these products regardless of economic conditions or global circumstances.

Regarding cost and logistics management, PLUS stated that international freight rates have not increased, while logistics systems and export operations continue to function normally. Orders from partners in the Middle East region continue to flow in as planned, reflecting strong product demand in the market and partners’ confidence in the Company’s brand and product quality.

In terms of production and product delivery, the Company continues to maintain export operations at full efficiency. Orders from the Middle East market, which is considered one of the Company’s key strategic markets, continue to flow in steadily, and products can be delivered according to the planned schedule.

“PLUS has not been affected by the conflict situation in Iran, as the Company’s products are consumer goods with real demand in the market. Meanwhile, freight rates have not increased, and orders continue to be delivered as usual. The Company assesses that sales in the Middle East region during the first quarter of this year are still likely to grow well in line with the targets set,” Mr. Phonsaeng said in conclusion.