PLUS Unveils Q3/2026 Expansion Plan, Set to Enter 3 New Countries, Driving International Customer Base Past 123 Countries; High Season to Fuel Upside Recovery New Product Launches, Thai Modern Trade Expansion, and Participation at SIAL Paris

Royal Plus Public Company Limited ("PLUS") announced the successful expansion of its global business footprint in Q2/2026, having penetrated 4 strategic target markets — Spain, Turkey, Oman, and the Maldives — in line with its targets. The Company is now pressing ahead into Q3/2026 by adding 3 new target markets — Finland, the Cayman Islands, and Ghana — expanding its customer base to cover 123 countries worldwide. PLUS is also riding the high season wave with its new product lineup, Coco Matcha and Fruit Tea, to drive robust earnings growth, alongside seizing opportunities in Thailand's modern trade channel and on the global stage.

Mr. Phonsaeng Saebe Managing Director of Royal Plus Public Company Limited ("PLUS"), revealed that The Company's business outlook for Q3/2026 shows a clear improvement compared to the previous quarter, driven by favorable tailwinds from the beverage industry's high season. The Company has been closely monitoring sales performance and export management to accelerate a full recovery in operating results.

For the second half of 2026, The Company is pressing ahead with organizational growth by planting its flag in 3 additional countries — Finland, the Cayman Islands, and Ghana — expanding PLUS's customer base to cover 123 countries worldwide. This builds on the strong momentum from Q2, where flagship products such as "Nita" (Basil & Chia Seed Drink), "Mabu Coco" (Fruit juice with Nata de coco), and "Coco Royal" received an enthusiastic response in Spain, Turkey, Oman, and the Maldives. In addition, from October 17–21, 2026, The Company will take part in "SIAL Paris," a world-class food and beverage trade show in France, to accelerate its push into new markets across the European region.

The Company is also launching new products — Coco Matcha and Fruit Tea — to meet the growing demand from health-conscious consumers, alongside expanding domestic distribution channels for its 100% coconut water brand, "Coco Royal," products are about to be distributed across leading retail chains—such as Villa Market, Lotus’s, and Tops Market—to boost revenue share in the domestic Thai market.

PLUS is also stepping up its digital marketing efforts, with a strong focus on building the "Coco Royal" brand on TikTok — partnering with both Macro and Nano KOLs to drive maximum engagement — while preparing to launch a TikTok Shop alongside sports sponsorships such as trail-running and paddleboard events, to further connect with its target audience.

At the same time, The Company remains firmly committed to conducting business under an ESG framework — reducing its carbon footprint, supporting farmers and communities, and upholding transparent corporate governance.

"PLUS remains dedicated to seeking new business opportunities across multiple markets, alongside enhancing production capabilities and achieving efficient cost management, to drive sustainable profit growth and strengthen the Thai beverage brand's position for lasting acceptance on the global stage, Mr. Phonsaeng Saebe concluded.