“Royal Plus Public Company Limited (PLUS)” announced its readiness to move into 2026 under the theme “Year of Accelerated Growth,” setting a target for a 5-year compound annual growth rate (CAGR) of over 25The Company aims to strengthen its competitive capabilities in the well-being beverage industry across 116 countries worldwide, supported by fully optimized production capacity, disciplined cost management, and enhanced profitability to drive exponential and sustainable growth.

Building on the strong foundation established in 2025, during which the Company focused on expanding its customer base, improving management systems, and enhancing organizational efficiency, PLUS has recently secured entry into Walmart China distribution channels, marking a significant milestone in penetrating large-scale retail markets and reinforcing the Company’s international production standards that will support its revenue structure in 2026.

Supported by these positive developments, the first quarter of 2026, which is typically the business’s low season, is expected to show improved sales both YoY and QoQ as a result of the expansion of new customer segments over the past year. Accordingly, 2026 is positioned as the year in which PLUS can fully accelerate its growth trajectory with clearer revenue visibility and long-term growth potential that supports the Company’s targeted 5-year CAGR.

Mr. Phonsaeng Saebe, Managing Director of Royal Plus Public Company Limited (PLUS), revealed that 2026 will be a year of accelerating the organization through the 3S strategy: Scale Fast by maximizing utilization rate to achieve economies of scale and cost advantages; Spend Smart by leveraging Data & AI to manage resources with precision and enhance profitability; and Share Well-Being Worldwide by expanding health-focused products to cover global markets more extensively. The execution of this strategy will enhance earnings visibility, create a more balanced revenue structure, reduce risks from reliance on any single market, and support proactive long-term growth.

The key focus for 2026 lies in the launch of new products (NPD) in the Functional Beverage segment, developed as a Flagship Functional Innovation Series that seamlessly integrates the benefits of coconut with the Beauty, Healthy, and Energy trends to capture the global health megatrend. This initiative aims to elevate the brand image among premium consumers and strengthen long-term profitability. The Company has positioned these new products as a High-Value Portfolio capable of creating clear market differentiation and meaningfully expanding its customer base. The products are scheduled for phased launch in the first half of 2026 and are expected to serve as a key growth catalyst in the second half of the year. In terms of sales and marketing, the Company will drive growth through the “3 Engines of Growth” comprising:

1. OBM Synergy Engine, which focuses on researching and developing at least three new product concepts per year, while expanding the co-branding model with global partners following the Company’s success in the United States market.
2. Channels Integration Engine, which emphasizes market expansion through strategic partners by penetrating major overseas key accounts and implementing a Direct-to-Market model to reach consumers directly, supported by high-quality ODM manufacturing to strengthen the revenue base. In Thailand, the Company also plans to expand into major modern trade and convenience store chains, while accelerating E-Commerce and Social Commerce to build a stable and continuously growing revenue foundation.
3. Unreached Market Engine, which targets high-potential new markets through business matching initiatives, leveraging regulatory expertise and a deep understanding of local consumer preferences as key strengths to unlock blue ocean opportunities and create long-term growth drivers.

“2026 will mark a pivotal turning point for PLUS as we transition from a period of significant structural investment to accelerated growth. We are fully prepared in terms of production capacity, management systems, and personnel capabilities to support international expansion. We will maintain a balance between revenue growth and disciplined profit management to strengthen investor confidence and advance toward becoming a sustainable global well-being beverage brand,” Mr. Phonsaeng Saebe concluded.