PLUS, reports 33% QoQ Revenue Growth in Q2/2026, Expands Overseas Markets and New Product Launches

Royal Plus Public Company Limited (PLUS) reported total revenue of THB 362.3 million in the second quarter of 2026, representing a 33.0% increase quarter-on-quarter (QoQ), driven primarily by the seasonal recovery in sales across North America.
The Company continues to expand its international customer base and pursue new business opportunities overseas, as well as, prepare launching new products under its Flavor Coconut Series and Fruit Tea categories in second half of this year.
Mr. Phonsaeng Saebe, Managing Director of Royal Plus Public Company Limited (PLUS), said that despite renewed volatility in global geopolitical tensions, the Company remains focused on expanding its customer base and seeking new business opportunities in international markets to support long-term revenue growth. Most recently, PLUS secured two new customers in the European market, initially supplying coconut water, one of the Company’s core products. Europe currently accounts for approximately 5–7% of PLUS’s total international sales.
PLUS currently exports its products primarily to the Americas, Asia, the Middle East and Europe, while domestic sales account for approximately 1% of total revenue.
Looking ahead to the second half of the year, PLUS plans to launch new products under its Flavor Coconut Series and Fruit Tea categories to strengthen its product portfolio and attract new consumer segments. The Company will also continue to enhance production capabilities, improve cost management and develop new products in a bid to drive strong and sustainable growth in the global beverage market.
In the domestic market, PLUS is also preparing to expand distribution channels for its 100% coconut water brand “COCO ROYAL.” The products are scheduled to become available at Lotus’s, Tops Market and Villa Market during the second half of the year.
For Q2/2026, PLUS’s total revenue rose to THB 362.3 million, up 33.0% QoQ, mainly supported by the seasonal recovery in North American sales. However, the Company noted that the persistently high level of economic pressure and inflation in the United States, together with labor-related measures and immigration controls, has affected consumer confidence among certain segments. Geopolitical developments, including the recent disruption surrounding the Strait of Hormuz, also weighed on overall sales.
Despite these challenges, PLUS continues to expand distribution channels and market new products across additional countries and regions to diversify its revenue base. Several international markets recorded significant sales growth, with Oceania surging 330%, Africa increasing 157.9%, and Latin America and the Caribbean rising 110.5%.
Domestic sales also increased 6.3% year-on-year, supported by sales of the Company’s 100% coconut water brand, “COCO ROYAL.”